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AFCG Archives: Special Effects
Imitrex - Pain Cloud
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Client: Glaxo-Wellcome
Production Manager DTC, Glaxo-Wellcome: Brian Selby
Agency: Grey Advertising
Director: Philip Kates
Production: MacGowan Films
VP/Creative Director: Heni Abrams
Art Director: Lori Roberts
Agency Producer: Lana Pennino
Post: Black Logic
Date: 2001 - 2003

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From 2001 through 2003 AFCG created several variations of this animation for a series of Imitrex commercials.

Each spot used a different actress whose head was scanned and digitized and "attached" to a generic model of a female body. The updated CG model was then rendered as glass and animated to match the transition to the live action plate.