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AFCG Archives: Product Demos
Efidac 24 - Time Release
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Client: Ciba Self Medications, Inc
Agency: Jordan, McGrath, Case & Taylor
Post: Black Logic
Date: 1994

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Product demo illustrating the "time-release" properties of an Efidac/24 tablet.

An interesting note: Apparently this product worked by having a very small hole in the tablet that allowed the medicine to slowly escape after being swallowed. Out of curiosity I asked the agency how long it would take for a tablet to completely dissolve away once inside the stomach. I was told that other than a thin outer coating, the tablet doesn't dissolve away at all. I'll let you use your imagination as to how it finally leaves the body.