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AFCG Archives: Product Demos
Reach - Toothbrush
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Agency: McCann-Erickson
Post: Tape House Digital
Date: 1996

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Still frames from a beautiful animation of a "Reach" toothbrush cleaning teeth on the inside of a stylized mouth.

Much credit goes to Steve Blakey who put in a lot of painstaking work to perfect the interaction between the bristles and teeth.