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AFCG Archives: Special Effects
Purell - Can't Touch This
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Client: Mad House
Agency: J. Walter Thompson
Director: Danny Ducovny
Editor: Eric Pomert
Animation: Floyd Gillis
Date: January 2005

frame 01 link frame 02 link frame 03 link movie 1 link

A simple-looking, but complex effect.

The hand texture was created by combining a still frame of the wrist, palm, and four fingers with a stabilized, rolling footage version of the thumb.

This new video element was then used as a live-action texture map applied to a custom-built 3D model of a hand.

The CG hand was then animated (with some life-like jitter added) and combined with the CG Purell gel.