Client: Gillette
Agency: McCann-Erickson
Director: Matt Lester
Post: Black Logic
CGI: AFCG, Inc.
Date: 1999

Still frames from the opening and closing scenes, and the "demo" section of a 30 second spot for PaperMate.

The demo section opens with a close-up of a woman writing on a pad of paper and zooms into a CG pen with a seamless transistion. The pen begins to peel open in layers revealing a gel-like ink, internal structures, and the patented, spring mounted ball point tip. After a nice demo of the "spring action tip" the pen pulls away from camera leaving a smooth ink line on textured paper.