CGI: AFCG, Inc.
Still frames from a series of concept animations.
The idea was to show a skin care product being applied to a surface
of skin and decreasing the size of skin pores. Or, as the agency
requested, "show the pores getting smaller without them getting smaller."
(For legal reasons, we get a lot of similar requests when creating
demo animations for skin care products).
Anyway, we presented two versions, one where the lotion flows over the skin from
left to right, and another where the lotion rains down on the skin from above.
The client wasn't turned on by either of the concepts... so we made
our own fun version with lots of hair.