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AFCG Archives: Special Effects
Burst Gum - Flavour Crystals
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Agency: Bates USA
Production: McGuffin Films
Post: Black Logic
Date: 1997

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Cinn-A-Burst, Fruit-A-Burst and Mint-A-Burst.

Scene opens on fruit slices, cinnamon sticks, mint leaves and water falling through frame together. The water freezes around the falling pieces creating "flavour crystals".

The "flavour crystals" are absorbed into waiting sticks of gum which are promptly sealed with their appropriate wrappers.

Except for the falling water everything in this spot is computer generated.

Special thanks to Bob Tabor of Bates for great Art Direction.