AFCG Archives - Effects

Purell - Can't Touch This

Client: Mad House

Agency: J. Walter Thompson

Director: Danny Ducovny

Editor: Eric Pomert

Animation: Floyd Gillis

Date: January 2005

A simple-looking, but complex effect.

The hand was created by combining a still frame of the wrist, palm, and four fingers with a stabilized version of the thumb element. This element was then used as a live-action texture map that was applied to a custom-built 3D model of the hand. The hand motion was animated in 3D, combined with the computer generated Purell gel, and composited over a clean background.