AFCG Archives - Effects

Dentyne Ice - Club

Client: Warner-Lambert/Dentyne Ice

Agency: Bates USA

Agency Creative: Bob Tabor

Production: Steve & Linda Horn

Director: Steve Horn

Edit: DJM

Post: Black Logic

Inferno: Patrick Ferguson

CGI: AFCG, Inc.

Animation: Floyd Gillis, Steve Burger

Scene A. Guard wipes CG ice and particles off surface of live video monitor.

Scene B. Sheets of CG ice and icicles form over CG chain-link fence. Cold breath effect added by Patrick Ferguson in inferno.

Scene C. Sheets of ice cover CG camera and CG chain-link fence.

Scene D. Reprise of scene A with CG ice reforming over surface of live monitor.

Scene E. Final hero product shot with tracked CG ice and icicles formed over surface of package and on edge of index finger. The blowing ice crystals were a live action film element added in inferno.