AFCG Archives - Effects

Campbell's Soup - Warm Up

The short story of this commercial is: Even world champion skaters like Tara Lipinski, Michelle Kwan and Nicole Bobek get cold when they're on the ice practicing for hours on end. That's why they love Campbell's soup. It warms them up so much it even melts the ice in the rink.

Except for the three skaters, everything below the outermost blue fabric railing is computer generated.

Much credit goes to Michel Suissa for creative direction, and the digital artists at Black Logic for the great green screen and composite effects.