AFCG Archives - Effects

Campbell's Soup - Warm Up

Client: Campbell's Soup Company

Agency: BBDO, New York

Director: Tom De Cerchio

Production: Nitro Films

Visual Effects: Black Logic

CGI: AFCG, Inc.

The short story of this commercial is: Even world champion skaters like Tara Lipinski, Michelle Kwan and Nicole Bobek get cold when they're on the ice practicing for hours on end. That's why they love Campbell's soup. It warms them up so much it even melts the ice in the rink.

Except for the three skaters, everything below the outermost blue fabric railing is computer generated.

Much credit goes to Michel Suissa for creative direction, and the digital artists at Black Logic for the great green screen and composite effects.

The original footage for the two images shown above, before the CG elements were created and composited in.

Because the CG elements had to track to a moving crane shot, we placed black markers over the ice at measured intervals. These gave us great tracking guides for later use with the "RasTrack" tracking software.

This commercial was shot in the Pasadena Ice Rink.